25 November is White Ribbon Day, a time to raise awareness about preventing gender-based violence.

whITE ribbon day

White Ribbon Day 2025: We Speak Up

We Speak Up for change

Letting sexism slide puts women and girls at risk. Sexist jokes, catcalling, staring, or comments might seem harmless, but they are serious and can lead to violence and abuse.

For White Ribbon Day 2025, we are encouraging you to speak up and create a world where women and girls are safe, equal, and respected.

White Ribbon Day resources will be available to download this summer. Keep a look out on the website and in the Resource Hubs!

Previous White Ribbon Day Campaigns

White Ribbon Day 2024 focused on the theme It Starts with Men emphasising the importance of engaging men as allies in challenging harmful attitudes and behaviours to prevent violence against women and girls. 

We can prevent violence against women and girls. It starts with me. It starts with men.

In 2023, we campaigned to #ChangeTheStory for women and girls by encouraging men and boys to be active allies in every aspect of their lives: at home, at school, at work and with their mates.

Violence against women and girls is not a women’s issue. We need men to #ChangeTheStory, every day.

White Ribbon Day 2022 coincided with the start of the Men’s World Cup. This campaign highlighted the need for greater allyship in male-dominated spaces, like football, so women can feel safe and included.

We encouraged men and boys to embrace 11 traits, one for each player on a football team.

It’s not all men, but all men can end violence against women and girls. In 2021, we mobilised our diverse network of organisations and Ambassadors and Champions to empower men to stand up to every day sexism and misogyny.

Simply being nonviolent isn’t enough; we need men to be part of the solution.

We campaign to prevent violence against women and girls by encouraging active allyship from men and boys.

White Ribbon Day, 25th November, is annually recognised as the day men show their year-long commitment to ending violence against women and girls.

The day inspires individuals and organisations to take positive action to challenge harmful cultures and behaviours that lead to violence against women and girls. White Ribbon Accredited and Supporter Organisations and White Ribbon Ambassadors and Champions are vital in driving this culture change.

Every year, White Ribbon UK works around a theme to raise awareness about men’s violence against women and girls and the need for men to be part of the solution as active allies.

About White Ribbon Day

If violence against women is to be eliminated, it’s essential that men become part of the solution for change.

The White Ribbon movement began in 1991 to engage men in the prevention of gender-based violence. At the time, there was very little work being done to engage men in this issue; violence against women and girls was framed as a women’s issue. White Ribbon was founded to address the root cases of men’s violence against women and girls: harmful masculine traits and social norms around what it means to “be a man.”

From its beginnings, White Ribbon joined with others around the world to raise awareness about this issue annually on the 25 November and was one of the voices that campaigned for UN recognition of the day. In 2000, White Ribbon Day was designated The International Day for the Elimination of Violence Against Women by the United Nations.

White Ribbon Day continues every year to draw attention to the importance of active allyship from men to end violence against women and girls, once and for all.