This World Cup, football will bring people together in pubs, bars, workplaces, community spaces and homes across the UK.
White Ribbon UK’s #ItTakesATeam campaign is encouraging everyone to help create safer, more respectful match days, on and off the pitch.
The free Match Day Kit includes practical tools to help individuals, venues, workplaces and communities speak up safely, support others and promote respect before kick-off, during the match and after the final whistle.
What’s included
Inside the kit, you’ll find:
active bystander guidance
top teammate tips
venue checklist
venue staff briefing sheet
social media assets
posters and email banners
signposting information
access to the webinar: Watching the Game, Playing Your Part
You do not have to do everything, but you can do something.
AFC Bournemouth: men’s allyship on match days
AFC Bournemouth’s powerful video highlights the different experiences fans can have when travelling home after a match.
The video shows how many women and girls often have to risk assess their journey, make decisions about their safety, and navigate a sense of fear when simply trying to get home. It is a reminder that match days should be positive, safe and welcoming for everyone.
Watch the webinar
Watching the Game, Playing Your Part explores practical ways to speak up safely, support others and help everyone enjoy the game.
Together, we can help create match days where everyone feels safe, respected and welcome.
#ItTakesATeam